Meet the specialist behind TerryKX Media
About Terry, Your PPC Specialist
I’m Terry, the PPC specialist behind TerryKX Media. I work directly with businesses on Google Ads and Meta Ads, helping connect campaign strategy and optimization with purchases, revenue and qualified leads.
My starting point is your business: what you sell, who you want to reach and what needs to happen after someone clicks an ad.
Personal PPC consultancy
TK
Terry
Your PPC specialist.
Google Ads and Meta Ads since 2015.
One direct point of contact
10+ years
Hands-on PPC experience
300+ businesses
Across 20+ countries
Up to US$1.8m
In annual ad spend managed
Campaign Experience
Managing Google Ads and Meta Ads since 2015
The work has included both eCommerce and lead generation, with businesses at different stages of campaign development. Some need a new account and a clear starting plan. Others need to understand why an existing account is spending without producing enough useful business activity.
eCommerce
For online stores, I consider purchases and revenue alongside advertising costs, product priorities and the buying experience. Search, Shopping, Performance Max and Meta Ads each have a role depending on the offer and audience.
I also work with relevant website and Shopify integrations, but the service is broader than a single eCommerce platform. The focus is on how campaigns, measurement and the customer journey support the store’s commercial goals.
Lead generation
For service businesses, I focus on relevant enquiries and what makes a lead useful. Search intent, service information, forms, calls and the steps after an enquiry all influence the campaign plan.
Lead volume alone can hide problems. Where a business can share qualified lead outcomes, that feedback helps me understand whether the campaign is attracting suitable customers and which changes deserve attention.
Core PPC expertise
Campaign strategy
Google Ads & Meta Ads
Measurement
GA4 & Google Tag Manager
Optimization
Ads, creatives & landing pages
Clients, languages and campaign experience
I’ve worked with clients in the United States, Canada, Australia, New Zealand, the United Kingdom and Hong Kong, supporting both eCommerce and lead generation campaigns.
English-language PPC management is a core part of my work. I am fluent in English and create Chinese advertising copy in Simplified Chinese and Traditional Chinese.
For businesses that also want to reach Chinese-speaking customers in their target markets, I can adapt keyword research, advertising copy and landing page messaging to those customers.
Why multilingual PPC needs more than translation
Customers do not always search for the same offer in the same way across languages. Useful keyword research considers terminology and intent, while ad copy needs to explain the offer naturally.
A landing page should continue that conversation in the right language and format. Simplified or traditional Chinese, market-specific information and a suitable call to action can all matter. I review these details together, so language choices support the campaign rather than becoming a separate translation task.
How I make campaign decisions
Review the whole picture and explain the priorities
My experience covers campaign strategy, setup, management, optimization and account audits across Google Ads and Meta Ads, with TikTok Ads where it fits. I review conversion tracking, GA4, Google Tag Manager, creatives and landing pages together to understand where spend may be wasted and what is limiting conversions.
I explain the findings in plain English and adapt the campaign plan to your business goals, budget and available resources. A useful recommendation should make clear what needs attention, why it matters and which work we have agreed to do.
01 · Inspect the evidence
Look at campaign data and business context before deciding what deserves attention.
02 · Check the customer journey
Review tracking, creative, the offer and the website as parts of the same conversion path.
03 · Make the next step clear
Explain the recommendation and agree priorities that fit your goals and resources.
Direct communication
You work with me.
TerryKX Media is my personal PPC consultancy. You discuss your campaigns directly with me, including your priorities, questions and the business context behind the numbers.
We establish a suitable scope before starting. You can review the Services page for ongoing management, one-time projects and pricing, or use the Contact page to describe what you need.