Google Ads
Sales Performance
Feb–May 2026
25 Feb – 26 May 2026
Google Ads reports 17.92x ROAS and approximately 1.79K conversions over this period.
17.92x
ROAS
≈1.79K
Conversions
TerryKX Media · Personal PPC consultancy
Google Ads & Meta Ads for Sales and Leads
I am Terry, an independent Google Ads and Meta Ads specialist. I personally manage your campaigns and am your direct point of contact. I handle strategy, account changes, ongoing optimization and reporting for eCommerce and service businesses.
I work directly with business owners and can also support your existing marketing team or agency.
Work directly with me
Terry.
Personally managed by Terry
Language Support
English • Simplified Chinese • Traditional Chinese
Clear, Direct Communication
You speak directly with me, Terry. I personally handle your campaign strategy, day-to-day account management, optimization and performance updates.
10+
Years of hands-on PPC experience
300+
Businesses supported
20+
Countries supported
US$1.8m
Annual ad spend managed, up to
Campaign portfolio
Selected PPC Work & Results
Recent Google Ads and Meta Ads reports, alongside a longer reporting period. Open the original screenshots or inspect the details in my Portfolio.
Sales Performance
Meta / Facebook Ads
Website Purchases
Apr–May 2026
28 Apr – 11 May 2026
Meta Ads Manager shows 29.06x average purchase ROAS and 373 purchases across the visible campaigns.
29.06x
Average purchase ROAS
373
Visible purchases
Meta / Facebook Ads
Purchases by Placement
Jan–Oct 2025
1 Jan – 1 Oct 2025
The report records 6,467 purchases over a longer period. ROAS is calculated from its reported conversion value and ad spend.
23.97x
Calculated ROAS
6,467
Purchases
Historical, platform-reported results for the dates shown. Metric definitions, currency notes and attribution details are explained in the Portfolio.
Services
PPC support built around your business
Campaign management and focused projects for online stores and businesses that need relevant enquiries.
Google Ads
Search, Shopping, Performance Max and YouTube. Build around purchase intent or a relevant service enquiry.
Meta Ads
Facebook and Instagram campaigns, creative testing and retargeting. Evaluate purchases or useful leads.
TikTok Ads
Campaign setup, management and creative testing when the audience, budget and content fit the platform.
Audits & Measurement
Account reviews, GA4 and conversion tracking, plus landing page recommendations that support your campaigns.
Explore account audits, conversion tracking and landing page optimization, or view monthly management fees.
Where should your PPC work start?
Spending without enough sales or suitable leads? Start with an account audit to identify whether the constraint is traffic quality, measurement or the page after the click.
Reports do not match orders or enquiries? Review conversion tracking and GA4 before using those numbers to change the budget.
Ready for ongoing management? Explore Google Ads or Meta Ads, then send your website and main goal. For an agency, the white-label service explains delivery responsibilities.
For practical examples, read why clicks do not become leads, how ROAS differs from profit and what to prepare for the first conversation.
Google Ads, Meta Ads or both?
The right starting channel depends on how customers find and evaluate your offer. I consider search demand, available creative, budget and the conversion journey before recommending a mix.
| Your situation | A useful starting point | What we need to assess |
|---|---|---|
| Customers search for your product or service. | Google Ads management to reach relevant searches and buying needs. | Search demand, competition, service areas or product data, landing pages and the purchase or lead action. |
| Your offer benefits from being seen or demonstrated. | Facebook and Instagram Ads with a defined creative testing plan. | Product or service appeal, approved images and videos, offer clarity and feedback on sales or enquiries. |
| You already advertise but cannot explain the results. | A focused account audit or measurement review. | Which numbers can be trusted, where spend goes and whether the next priority is the ads, tracking or landing page. |
Using both platforms makes sense when each has a defined role and enough resources. The initial plan can stay focused on one platform while we establish a useful baseline.
Agency partnerships
PPC Support
for Your Agency
Google Ads and Meta Ads execution under your agency’s brand, with concise internal updates and a clear point of contact.
English & Chinese Campaigns
Reach customers with English, Simplified Chinese and Traditional Chinese advertising. I adapt keyword research, ad copy and landing page messaging to your market.
How I work
Look at the full path from click to conversion
I review campaigns, tracking, creatives and landing pages together, then explain the priorities and implement the work we agree.
For an online store, that means looking at product priorities, margins, purchase costs and recorded revenue. For a service business, it means checking whether enquiries fit the service and progress towards a useful sales conversation.
You receive an explanation of what changed, why it matters and what to review next. If the main issue is measurement or the landing page, I identify that priority before recommending a larger campaign budget. Explore practical guides and sample deliverables to see how the work is organized.
01
Understand your business
Clarify the offer, markets, goals and budget.
We identify priority products or services, margins or lead-quality requirements, available creative and what a valuable conversion means for your business.
02
Review or plan
Assess the account or build a suitable starting plan.
I review campaign history, conversion signals and landing pages, then set out the issues to address first. For a new account, I define the initial structure and launch requirements.
03
Implement agreed work
Make the campaign, tracking and creative changes within scope.
I personally implement the agreed advertising work, check budgets and destinations, and explain any assets or website support needed from your side.
04
Optimize and explain
Use performance and business feedback to guide priorities.
Your update explains spend, relevant outcomes, meaningful changes and the next tests. Order feedback or lead quality helps determine whether a promising platform result is useful to your business.
Monthly PPC management fees
Your campaigns are personally managed by me, Terry. Website direct-client management uses a monthly minimum plus progressive rates, calculated separately for each ad account from its actual monthly ad spend.
| Actual monthly ad spend | Management fee calculation |
|---|---|
| US$3,000 or less | Fixed US$300 per month. |
| Above US$3,000, up to US$25,000 | 10% of that account’s monthly ad spend. |
| Portion above US$25,000, up to US$100,000 | 7.5% of that portion, added to 10% of the first US$25,000. |
| Portion above US$100,000 | 5% of that excess, added to the fees for the first two portions. |
How to read the rates: add the charge for each spend portion, with a US$300 monthly minimum. The minimum is not added to the percentage fee. For US$50,000 in spend, the fee is US$25,000 × 10% + US$25,000 × 7.5% = US$4,375. Advertising spend is paid separately.
Larger accounts: For a single account spending US$25,000 or more per month, I review the workload and may offer a fixed monthly fee. The written quote states the fee, platforms, markets, campaigns and service scope. Once agreed, increasing the advertising budget alone does not increase that fixed fee within the agreed scope. Scope additions require a new quote. There is no standard published fee cap; the progressive schedule applies until a fixed fee is agreed.
Google Ads
Per ad account / per month
- Monthly spend up to US$3,000: fixed US$300 management fee.
- Above US$3,000: 10% on the first US$25,000 of spend.
- US$25,000–US$100,000: 7.5% on that portion only.
- Above US$100,000: 5% on that excess only.
Rates are added progressively, with a US$300 monthly minimum. Ad spend is separate. See calculations and fixed-fee options.
I personally manage Google Search, Shopping, Performance Max and YouTube campaigns within the agreed scope.
Meta Ads
Per ad account / per month
- Monthly spend up to US$3,000: fixed US$300 management fee.
- Above US$3,000: 10% on the first US$25,000 of spend.
- US$25,000–US$100,000: 7.5% on that portion only.
- Above US$100,000: 5% on that excess only.
Rates are added progressively, with a US$300 monthly minimum. Ad spend is separate. See calculations and fixed-fee options.
I personally manage Facebook and Instagram campaigns, creative tests and account optimization.
TikTok Ads
Per ad account / per month
- Monthly spend up to US$3,000: fixed US$300 management fee.
- Above US$3,000: 10% on the first US$25,000 of spend.
- US$25,000–US$100,000: 7.5% on that portion only.
- Above US$100,000: 5% on that excess only.
Rates are added progressively, with a US$300 monthly minimum. Ad spend is separate. See calculations and fixed-fee options.
I personally manage TikTok campaigns and testing with approved video assets.
Before we talk
A few useful answers
Do you work with eCommerce and lead generation?
Yes. For stores, I focus on purchases and revenue alongside spend. For service businesses, I consider relevant enquiries and lead quality.
Can you help with an existing ad account?
Yes. I can review the current structure, performance, tracking, creative and landing pages, then discuss practical priorities.
Which languages can you support?
English-language campaign management is a core part of my work. I also provide Chinese ad copy in Simplified Chinese and Traditional Chinese, with localized wording and landing page recommendations based on your customers and goals. Compare practical three-language advertising examples.
Where can I discuss scope and pricing?
Use the Contact page to share your goals. Monthly fees and deliverables are explained on Pricing, with PPC guides and sample report outlines in Resources. Audits and setup projects receive a scope-based quote.
Who will manage my campaigns?
I will. You work directly with me, Terry, from the initial review through account changes, optimization and performance updates. If you already have a designer, developer or marketing team, I can coordinate the advertising requirements with them.
Will I keep my accounts and data?
Yes. Your business keeps its advertising and measurement accounts and pays ad spend directly to the platforms. Access uses official account invitations or business permissions. We agree the service scope, management fee and reporting arrangements before starting.
Your next step
Let’s discuss what your campaigns need.
Share your website, markets and main goal, and tell me whether you need direct management, support for your team or white-label agency delivery. I’ll review the context and discuss a suitable scope with you.
Prefer email? terrykxmedia@outlook.com