Services / Facebook Ads Management
I manage Facebook Ads and Instagram advertising through Meta for businesses that want purchases or relevant enquiries. The work connects campaign structure, audience choices, creative testing and conversion measurement with your offer.
You work directly with me. I have managed Meta Ads since 2015 and use both account data and your customer feedback to decide what needs attention.
For an online store, I consider the products, offer, available images or videos and the path to checkout. Purchases, cost per purchase and purchase ROAS are useful measures when tracking and value reporting are reliable. Product margins and customer value provide the commercial context.
For a service business, I review what makes a lead relevant, the information prospects need and how enquiries are handled. Lead volume and cost per lead should be read alongside qualification feedback. An inexpensive enquiry can still be a poor use of spend if it is outside your service or market.
I review the campaign objectives, conversion events and organization of campaigns and ad sets. The structure needs to support meaningful decisions without dividing the budget into more tests than it can reasonably support. Budget allocation follows the priorities we agree and the evidence available.
Creative testing compares messages, product or service presentations and formats. A useful test asks a specific question, such as whether the offer is clear or whether an advert attracts the right kind of enquiry. I review performance alongside the landing page instead of assuming every weak result is an audience problem.
Audience choices and suitable retargeting depend on the business, available data, platform rules and consent requirements. I do not promise that audience settings can precisely identify ethnicity. For language-specific campaigns, creative and website experience are as important as the available settings.
Tracking checks cover the intended purchase or lead event, value where relevant and the website integration in use. Where an existing browser and server integration reports the same event, I review how those events are reconciled. Any new integration or development work needs an agreed technical scope.
I compare campaign results with feedback on order quality, relevant enquiries and the customer journey. Your sales or customer-service team can help explain whether leads fit the offer. Reporting should make the next action understandable, including areas where the data cannot answer a question.
You keep ownership of the advertising account. Access is provided through Meta’s supported business or partner-access tools, with permissions suited to the work. We agree the responsibilities and scope before changes start.
Share the website, business goals, markets, monthly ad spend and existing account context. I need approved creative material, accurate offers and permission to use any brand assets. Feedback on purchases or lead quality helps determine whether the campaign is producing useful outcomes.
I review or plan the account, check the relevant measurement, implement the agreed campaign work and test creatives and audiences. Creative direction and testing are distinct from photography, video production or unrestricted design services, which are not automatic package inclusions.
My Facebook Ads Portfolio includes anonymized purchase reports with original reporting periods and accessible watermarked screenshots. Some cards show the platform’s average purchase ROAS; others use conversion value divided by ad spend. Those measures are labelled separately and are not combined into a single performance claim.
Management is priced per ad account: Basic $300 per month up to $3,000 monthly ad spend; Standard $600 between $3,000 and $9,000; Premium starting at $900 above $9,000. Final pricing depends on campaigns and workload, and advertising spend is paid separately. See pricing and project scope.
Yes. Facebook Ads management covers Facebook and Instagram advertising through Meta where the placements and creative fit the campaign. The actual account and campaign scope is agreed before starting.
Yes. I review the offer, creative, audience approach, forms and landing page, then compare lead reporting with qualification feedback. I will need your definition of a suitable enquiry rather than optimizing for volume alone.
Creative testing and recommendations form part of the campaign discussion. Production requirements, asset quantities and any design or video work need a separate agreement; they are not unlimited deliverables within a management fee.
Tell me about your website, target markets, advertising spend and main priority. I will review the context and discuss a practical scope with you before any work starts.