Services / TikTok Ads Management
I manage TikTok Ads where the business, audience, budget and available creative make it a suitable platform. The work includes campaign setup or review, ongoing management, creative testing and conversion measurement within an agreed scope.
TikTok is an additional option alongside Google Ads and Facebook Ads. I recommend its role after understanding your offer rather than assuming another platform is automatically needed.
Start with the customer, the action you want them to take and how the product or service can be explained in video. Suitable material should make the offer understandable quickly and give people a clear next step. A plan also needs enough budget and content to learn from testing.
For eCommerce, the purchase journey and measurement matter as much as the advert. For lead generation, I consider whether the creative attracts relevant enquiries and whether the landing page explains the service properly. An engaging video is not, by itself, evidence of a useful lead or profitable order.
I review or set up the agreed campaign structure, audience approach, conversion goal, budget and ads. I assess performance against the action the business needs and review the destination page and tracking when results need explanation.
I help define useful testing questions around the hook, offer, product or service explanation and call to action. TikTok recommends creative suited to the platform, including vertical video and attention to the interface safe area. I use the available approved material to plan tests.
Creative direction and campaign testing are different from filming, editing or producing a supply of new videos. Before starting, we agree who provides the assets, what material is available and what further production may be required.
Any production scope must be explicit. The monthly management fee does not imply unlimited video production, creator recruitment or access to a production team. We agree creative quantities and delivery arrangements as part of the scope.
For a purchase campaign, I review recorded purchases, cost per purchase, conversion value and ROAS where measurement is reliable. For lead generation, the enquiry definition, cost per lead and qualification feedback guide the assessment. Video engagement and clicks help explain the path, but they do not replace the outcome.
I check the relevant website integration and recorded actions within the agreed technical scope. Custom tracking or website implementation is discussed separately where needed. If the report cannot establish a business result, I explain the limitation.
Share your website, offer, customer markets, approximate spend and main goal. Tell me whether the account already exists and which approved videos or creative assets you can provide. We agree the campaign plan, responsibilities and measurement before implementation.
I then review the tests, budget allocation and results, using your feedback on purchases or leads to guide the next priorities. You retain account ownership and provide access through the platform’s supported permissions.
My current public Portfolio contains Google Ads, Facebook Ads and GA4 reports. I do not relabel those as TikTok results or imply they verify a TikTok performance claim.
The same monthly spend-based packages apply per ad account: Basic $300 for spend up to $3,000, Standard $600 between $3,000 and $9,000, and Premium starting at $900 above $9,000. Final pricing depends on campaigns and workload, and ad spend is paid separately. Read the pricing and scope.
Yes. I assess the offer, audience, budget, creative and measurement before recommending a platform mix. A business does not need every channel to have a useful PPC plan.
Share approved assets that accurately explain the offer and the action you want customers to take. We review their suitability for the platform and agree the creative gaps before starting tests.
It is not automatically included in management. Creative direction, testing and production responsibilities are agreed separately so the scope is clear.
Tell me about your website, target markets, advertising spend and main priority. I will review the context and discuss a practical scope with you before any work starts.