Services / PPC Management Pricing

PPC Management Pricing & Project Scope

I offer three monthly management packages for Google Ads, Meta Ads, and TikTok Ads. Pricing is per ad account, based on monthly ad spend:

You work directly with me. The final scope follows the campaigns, required work and business context, so the fee and responsibilities are clear before we start.

Monthly management packages

Final pricing depends on the number of campaigns and workload.

Basic

$300/month management fee

For ad spend up to $3,000/month.

Standard

$600/month management fee

For ad spend between $3,000 and $9,000/month.

Premium

Starting at $900/month management fee

For ad spend above $9,000/month.

Advertising spend and account fees are separate

Advertising spend is paid separately to the advertising platform. The management fee pays for the agreed campaign management work; it is not the amount available to buy ads.

Pricing is per ad account. One management fee does not automatically cover several Google Ads accounts, a Google account and a Meta account together, or all three platforms. If your plan involves more than one account, I review the accounts and workload before quoting the scope.

If your planned monthly advertising spend is exactly $3,000, I will confirm the applicable package and management scope in your quote.

What the management discussion covers

We agree which account or accounts are involved, the campaign goals, relevant markets, available creative, conversion measurement and the changes needed. Ongoing campaign management can include structure, copy or asset reviews, budgets, testing and optimization within that agreed scope.

For a store, I need the product priorities and useful commercial context. For lead generation, I need a definition of relevant enquiries and the qualification feedback available. Additional markets, campaigns and creative requirements can affect the workload, so the final quote reflects the actual plan.

Reporting explains the results and next priorities. We agree the reporting format and frequency before work begins.

Defined projects receive a separate scope

Additional project work receives a defined scope and quote. We agree contractual conditions before work begins.

Review and setup work

Account audits provide findings and recommendations. Campaign setup is an implementation project. Either can be quoted separately from ongoing management, with its own accounts, tasks and deliverables.

Tracking, creative and website work

Tracking implementation, creative production and landing page work need a defined scope where required. Recommendations, campaign testing and full website development are different types of work.

Information that helps me quote accurately

Share your website, business type, target markets and languages, preferred platforms, approximate monthly advertising spend and main goal or problem. Tell me whether you have existing accounts and tracking, and whether you need a review, new setup or ongoing management.

You keep ownership of your accounts and pay the platforms directly for advertising spend. Access is arranged through supported invitations or partner tools after the responsibilities and permissions are agreed.

The management fees guide explains how to compare the work behind a fee. To discuss your own requirements, use the enquiry form.

Pricing questions

Is ad spend included in the monthly fee?

No. Ad spend is paid separately to the platform. The listed amounts are management fees for the agreed account work.

Does the fee include Google Ads and Facebook Ads together?

No automatic combined coverage is implied. The pricing is per ad account. Share each account and the intended work so I can confirm the full scope.

Can I book an audit without monthly management?

Yes. Audits and other defined projects receive a scope-based quote. Implementation and ongoing management are separate decisions.

Which package applies to exactly $3,000 monthly spend?

I confirm the applicable package in your quote based on the planned campaigns and management workload.

Will you ask for my account password?

Access should use the platform’s supported invitations or partner tools. You retain ownership, and the permissions are agreed for the work.

Discuss the right scope for your business

Tell me about your website, target markets, advertising spend and main priority. I will review the context and discuss a practical scope with you before any work starts.