Services / Google Ads Management
I manage Google Ads around the action your business needs: a purchase, a relevant enquiry or a measurable step towards a sale. As a Google Ads specialist, I connect the account structure with search intent, conversion tracking and the page people reach after the click.
I have managed Google Ads and Meta Ads since 2015. You work directly with me on the campaign plan, priorities and ongoing decisions.
Shopping and Performance Max can use product data to support purchase campaigns. Search can address specific products and buying needs. I consider product margins, stock, average order value and recorded conversion value before deciding how the budget should be allocated.
Search campaigns need a clear view of the services you provide, locations you serve and enquiries your team can handle. I review search intent, forms and calls, then use qualified lead feedback where available. More form submissions are useful only when they support your sales process.
I review account structure and separate campaigns where products, services, markets or budgets need different treatment. Keyword research starts with your offer and the way potential customers describe it. Search term reviews help identify relevant demand and searches that waste spend; negative keywords are applied with attention to the campaign and inventory involved.
Ad copy and assets need to explain the offer, give customers useful reasons to respond and lead to a suitable page. I assess budgets and bidding against the available conversion data rather than selecting a target without a commercial basis.
For online stores, I review the relationship between Shopping or Performance Max campaigns and the product feed, including priorities and available product information. YouTube and suitable remarketing can support the plan when the audience, creative and measurement justify them. Every account does not need every campaign type.
An existing account review covers recorded conversions, settings, recent performance, search terms, assets and landing pages. For a new account, we first agree the offer, target markets, starting budget and actions to measure. Tracking checks help identify missing events or actions counted more than once.
I then implement the campaign work we agree, review the results and explain the next priorities. Reporting connects spend with purchases, conversion value or enquiries. Clicks and impressions provide context; they do not replace the business outcome.
Your website, product or service priorities, target markets and approximate monthly ad spend. For an existing account, platform-based access and a description of the main problem are helpful. Store economics or lead qualification feedback make the review more useful.
You keep ownership of your advertising account and pay ad spend to the platform. Access is arranged through the platform’s invitation or manager-access tools. We agree responsibilities, permissions and the scope before starting.
For eCommerce, the measures can include purchases, cost per purchase, conversion value and ROAS, considered alongside margins and average order value. For lead generation, I look at enquiry volume, cost per lead and the quality of those enquiries when reliable feedback is available.
The Google Ads reports in my Portfolio preserve their original dates and metric labels. Reported conversion value is not a claim of independently verified revenue or profit. A past report is evidence for its own reporting period, not a forecast for your account.
Monthly management starts at $300 per ad account for ad spend up to $3,000 per month. Standard is $600 per month for ad spend between $3,000 and $9,000; Premium starts at $900 per month above $9,000. Final pricing depends on campaigns and workload. Advertising spend is separate.
One-time setup, an audit, substantial tracking work or website changes are scoped separately where needed. Review the full pricing and scope explanation, or explore an account audit before deciding on ongoing management.
Yes. I assess the existing setup and performance before recommending changes. Keeping the account history and understanding its current measurement can be more useful than starting again without a reason.
That depends on your offer, product data, creative, budget and conversion measurement. Search, Shopping and Performance Max serve different roles. I recommend the mix after reviewing your business rather than adding every campaign type.
Yes. I manage English-language Google Ads campaigns and support Chinese ad copy in Simplified Chinese and Traditional Chinese. Keyword research, localized wording and landing pages need to fit your customers and market. See multilingual PPC management for the approach.
Tell me about your website, target markets, advertising spend and main priority. I will review the context and discuss a practical scope with you before any work starts.