Services / Lead Generation PPC
I manage lead generation PPC for businesses that need enquiries from suitable potential customers. The plan connects your service, target markets, advertising message and landing page with a clear definition of a useful lead.
Lead volume deserves attention, but it is not the whole outcome. I use qualification feedback where available to understand whether the enquiries are relevant and what should change next.
Start with the service you provide, locations you serve, customer needs and any practical qualification requirements. Those details help identify search intent, write an accurate offer and decide what the page or form should explain before someone enquires.
Irrelevant enquiries can come from several sources: searches outside your service, unclear creative, a broad offer or a form that leaves important questions unanswered. I assess the campaign and customer journey together rather than treating every lead-quality issue as a bidding problem.
Search campaigns can respond to people researching or looking for a service. Keyword research, search term reviews, negative keywords, ad copy and location relevance help connect the offer with demand. Forms and call actions need meaningful conversion definitions.
Paid social can explain the offer to potential customers who are not yet searching for it. Creative testing, audience choices and form or website experience need to attract suitable enquiries. I compare the reported lead count with your qualification feedback.
I review or build campaign structure, the intended lead action, keywords or audiences, copy, creatives, budgets and bidding. Landing page recommendations focus on service clarity, message alignment, mobile usability, forms and calls to action. Tracking checks help distinguish a completed enquiry from a button click.
Client feedback is part of the evidence. A simple, consistent record of whether an enquiry was relevant, qualified or progressed can be more useful than an unexplained lead total. Where reliable sales outcomes are available, they can inform the review. CRM integration or offline conversion implementation is not assumed to be included without an agreed technical scope.
The guide to lead volume and quality explains how to make that feedback useful. It avoids treating every enquiry as the same kind of business opportunity.
Reported enquiries, cost per lead and form conversion rate help describe acquisition. Calls require their own definition: a call-button click is different from a connected or qualified call. I keep those differences visible.
Relevant, qualified and sales-ready leads describe different stages. Feedback from your team can reveal whether low CPL is attracting the wrong enquiries or whether a smaller volume is better aligned with the business.
You share the website, service, target markets, preferred languages, approximate spend and main problem. We agree what should count as a lead, review the account or plan the campaigns, check the tracking and implement the agreed work. You retain account ownership and provide access through the platforms.
My public Portfolio currently contains sales, purchase and GA4 Paid Search reports. I keep their reporting context clear and do not present them as verified CPL or qualified-lead case studies. We can discuss your lead generation requirements without assigning those purchase results to your type of business.
The monthly packages are per ad account: Basic $300 for monthly ad spend up to $3,000, Standard $600 between $3,000 and $9,000, and Premium starting at $900 above $9,000. Final pricing depends on campaigns and workload, with ad spend paid separately. Audits, setup and substantial tracking work receive a scope-based quote. See pricing.
Yes. I review the searches or creative attracting enquiries, the offer, forms, measurement and the feedback available. I need your definition of a relevant lead so the priorities fit your business.
No. Begin with an agreed lead definition and the feedback you can reliably provide. More detailed outcomes can improve the assessment later, but missing data should be stated rather than assumed.
Yes. I can support English-language campaigns and adapt keywords, ad copy and landing page messaging for Chinese-speaking customers in your business’s target market. The language plan follows your customers, service area and goals. Multilingual PPC explains the approach.
Tell me about your website, target markets, advertising spend and main priority. I will review the context and discuss a practical scope with you before any work starts.