PPC management services for growing businesses
PPC Management & Digital Advertising Services
Grow your business with Google Ads, Meta Ads, TikTok Ads, and conversion-focused PPC strategies. I help eCommerce brands and lead generation businesses reach the right customers, improve campaign performance, and make better advertising decisions.
Work directly with me, a PPC specialist managing campaigns since 2015, with experience across eCommerce, lead generation, international markets, and multilingual advertising.
Years of PPC Experience
Businesses
Countries
Paid Advertising Management
Search Engine Marketing (SEM) & Paid Social Advertising
Google Ads Management
Reach customers through Search, Shopping, and Performance Max, with YouTube Ads and Demand Gen where appropriate. I manage campaign setup, testing, and ongoing optimization around purchases, qualified leads, and reliable conversion measurement.
Meta (Facebook & Instagram) Ads
Turn Facebook and Instagram advertising into a clearer path to purchases and enquiries. Paid social management covers campaign structure, creative testing, budget optimization, and conversion measurement for eCommerce and lead generation.
TikTok Ads Management
Build a conversion-focused TikTok advertising strategy with campaign setup, video creative testing, audience testing, and ongoing optimization. Campaign decisions use your business goals and available measurement. Video production is scoped separately when needed.
Chinese Audience & Multilingual Marketing
Reach Chinese-speaking customers in your target market with keyword research, advertising strategies and localized content shaped around their needs, language preferences and search behavior.
Chinese Audience Marketing
Connect Google Ads and Meta campaigns on Facebook and Instagram with Chinese-speaking customers through relevant keyword research and localized messaging. I align ads and landing pages with how customers search, compare options and decide.
Xiaohongshu (RedNote) Marketing
Develop a Xiaohongshu strategy through Chinese audience and keyword research, content planning, Chinese content localization, and content discoverability reviews. Account operations or creator collaboration can be considered through separate arrangements, subject to scope and availability.
PPC Solutions for eCommerce & Lead Generation
Choose the business outcome your advertising needs to support.
eCommerce PPC Management
Grow online store sales with purchase-focused advertising across Shopping, Performance Max, and Meta campaigns. Evaluate ROAS and cost per purchase alongside product margins, conversion values, and the shopping journey to guide budget and optimization decisions.
Lead Generation PPC
Generate relevant enquiries for B2B and service businesses through Google Search and Meta Lead Ads. Review form submissions, calls, cost per lead, and lead quality, then use that feedback to improve campaigns, landing pages, and the conversion funnel.
PPC Consulting, Tracking & Conversion Optimization
Improve existing campaigns with independent account reviews, reliable conversion measurement, and practical landing page recommendations.
PPC Audit & Consultation
Get a focused review of your Google Ads or Meta Ads account, including campaign structure, budget efficiency, search terms, targeting, and conversion measurement. Receive prioritized recommendations through a defined audit or one-time consultation, with implementation agreed separately.
Conversion Tracking, GA4 & GTM
Measure purchases and leads through GA4, Google Tag Manager, Google Ads conversions, and Meta Pixel. Review existing supported Conversions API integrations where applicable, troubleshoot missing or duplicate events, and clarify reporting accuracy. Substantial or new custom implementation is scoped separately.
Landing Page Optimization & CRO
Identify conversion barriers through ad-to-page message alignment, mobile usability, forms, CTAs, and the customer journey. Get practical conversion rate optimization recommendations and priorities. Website development or redesign requires a separate agreed scope.
Selected PPC Results
Two anonymous examples from my existing Google Ads and Meta Ads portfolio.
Google Ads
Sales Performance Jul–Aug 2024
Reported ROAS
Reporting period: 27 Jul 2024 – 25 Aug 2024
Meta / Facebook Ads
Website Purchases Jul 2024
Average purchase ROAS
Reporting period: 1 Jul 2024 – 31 Jul 2024
These are historical, platform-reported figures for the periods shown. Reporting definitions and attribution affect the metrics; conversion value is not independently verified profit. These examples cover Google and Meta, and do not establish TikTok or Xiaohongshu results.
How We Work Together
You work directly with me throughout the engagement, with a clear scope and practical decisions tied to your business goals.
Understand Your Goals
Review your business, website, target markets, advertising accounts, and budget.
Audit & Plan
Review opportunities, tracking, existing performance, and the priorities for the agreed scope.
Implement & Optimize
Set up or improve agreed campaigns, test relevant elements, and monitor performance.
Report & Improve
Review results together, explain the findings, and identify the next priorities.
Transparent PPC Management Pricing
Monthly PPC management starts at $300 per ad account. Pricing is based on advertising spend, campaign complexity, campaign count, workload, and the agreed scope of work.
Advertising spend is paid separately. Audits, substantial tracking implementation, and other standalone projects are quoted according to their requirements. Xiaohongshu projects are scoped separately and are not automatically covered by PPC management packages.
Frequently Asked Questions
What advertising platforms do you manage?
I manage Google Ads, Meta advertising across Facebook and Instagram, and TikTok Ads. The platform mix depends on your audience, business goals, available creative, budget, and measurement.
Do you work with both eCommerce and lead generation businesses?
Yes. I support online stores as well as B2B and service businesses, using purchase metrics or lead quality and cost per lead to guide the work.
Can you improve an existing Google Ads or Meta Ads account?
Yes. I can review the existing setup, identify priorities, and agree a scope for an audit, focused improvements, or ongoing management.
Do you offer Chinese-language and multilingual advertising?
Yes. English-language campaign management is a core service. When your business also wants to reach Chinese-speaking customers, I can adapt keyword research, advertising copy and landing page recommendations to your target market. Xiaohongshu strategy and content work are scoped separately.
Can I book a PPC audit or conversion tracking project without monthly management?
Yes. Audits, consultations, and tracking projects can be booked independently. Deliverables, access requirements, and any implementation work are agreed before starting.
Let's Discuss Your Advertising Goals
Whether you need ongoing PPC management, a campaign audit, reliable conversion tracking, or a multilingual advertising strategy, tell me about your business and the results you want to achieve.