We agree which account or accounts are involved, the campaign goals, relevant markets, available creative, conversion measurement and the changes needed. Ongoing campaign management can include structure, copy or asset reviews, budgets, testing and optimization within that agreed scope.
For a store, I need the product priorities and useful commercial context. For lead generation, I need a definition of relevant enquiries and the qualification feedback available. Additional markets, campaigns and creative requirements can affect the workload, so the final quote reflects the actual plan.
Reporting explains the results and next priorities. We agree the reporting format and frequency before work begins.