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PPC Insights
Clearer thinking.
Better campaigns.
Practical guides and perspectives on paid advertising, conversion tracking and the journey from click to customer.
THE EDITORIAL FOCUS
Campaigns.
Measurement.
Market context.
For eCommerce and lead generation businesses making more informed advertising decisions.
Latest articles
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Chinese Marketing in the USA: Build Google Ads and Meta Ads Around Customer Need
Read article →: Chinese Marketing in the USA: Build Google Ads and Meta Ads Around Customer NeedPlan Chinese marketing in the USA around customer need and business coverage. Connect Google Ads, Meta creative, language and meaningful conversion evidence.
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Chinese Marketing in Canada: Define the Market, Language and Campaign Scope
Read article →: Chinese Marketing in Canada: Define the Market, Language and Campaign ScopePlan Chinese marketing in Canada with clear market coverage, language choices and measurement. Review product purchases and qualified service enquiries.
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Chinese Marketing in Australia: Plan Around the Market You Can Serve
Read article →: Chinese Marketing in Australia: Plan Around the Market You Can ServePlan Chinese marketing in Australia around your service area, product availability and customer journey. Connect Chinese copy with Google Ads and Meta Ads.
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Overseas Chinese Marketing: Segment by Customer Need, Market and Language
Read article →: Overseas Chinese Marketing: Segment by Customer Need, Market and LanguagePlan overseas Chinese marketing around customer needs, location and language. Avoid one-size-fits-all messages across North America and Australia.
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Marketing to Chinese Consumers: Make the Buying Decision Easier
Read article →: Marketing to Chinese Consumers: Make the Buying Decision EasierMake marketing to Chinese consumers more useful. Explain the offer, show genuine evidence and remove language, delivery and enquiry barriers after the click.
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Facebook Ads for Chinese-Speaking Audiences: Review Lead Quality Alongside Cost per Lead
Read article →: Facebook Ads for Chinese-Speaking Audiences: Review Lead Quality Alongside Cost per LeadImprove how you assess Facebook Ads for Chinese-speaking audiences. Review lead fit, forms, language expectations and follow-up alongside cost per lead.
Start with the essentials
Selected guides from the Resources library.
01 · PLANNING
What PPC Management Fees Cover
Understand what is included in ongoing management and how to compare the scope of work.
02 · GETTING STARTED
What to Prepare Before Hiring a PPC Specialist
Bring the right business context, access and goals to your first conversation.
03 · MEASUREMENT
Why Lead Volume and Lead Quality Need Separate Evaluation
Look beyond enquiry counts to understand whether your campaigns attract useful leads.
04 · MARKET CONTEXT
Why Multilingual PPC Requires More Than Translation
Connect language, search intent and the experience after the click.
PUT THE IDEAS TO WORK
What do your campaigns need next?
Share your website, markets and main goal. Let’s discuss a suitable next step.