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PPC Insights
Clearer thinking.
Better campaigns.
Practical guides and perspectives on paid advertising, conversion tracking and the journey from click to customer.
THE EDITORIAL FOCUS
Campaigns.
Measurement.
Market context.
For eCommerce and lead generation businesses making more informed advertising decisions.
Latest articles
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Chinese Facebook Ads: Test the Message, Creative and Customer Journey
Read article →: Chinese Facebook Ads: Test the Message, Creative and Customer JourneyPlan Chinese Facebook Ads with clear offers and useful creative tests. Adapt English, Simplified Chinese and Traditional Chinese messages to your market.
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Google Ads for Chinese-Speaking Audiences: What to Review When Conversions Are Weak
Read article →: Google Ads for Chinese-Speaking Audiences: What to Review When Conversions Are WeakReview Google Ads for Chinese-speaking audiences. Diagnose search relevance, location fit, landing pages and conversion tracking before changing budget.
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Chinese Google Ads: Connect Search Intent, Ad Copy and the Landing Page
Read article →: Chinese Google Ads: Connect Search Intent, Ad Copy and the Landing PagePlan Chinese Google Ads with relevant search intent, localized copy and matching landing pages. Understand the language changes and measure useful actions.
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RedNote Marketing with Google Ads and Meta Ads: Plan the Customer Journey
Read article →: RedNote Marketing with Google Ads and Meta Ads: Plan the Customer JourneyConnect RedNote marketing with Google Ads and Meta Ads. Plan channel roles, consistent messages and measurement without overstating cross-platform results.
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Briefing a Little Red Book Marketing Agency for an eCommerce Project
Read article →: Briefing a Little Red Book Marketing Agency for an eCommerce ProjectBrief a Little Red Book marketing agency for eCommerce. Define product priorities, creative evidence, customer questions, responsibilities and measurement.
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Little Red Book Marketing for Service Businesses: Turn Customer Questions into Useful Content
Read article →: Little Red Book Marketing for Service Businesses: Turn Customer Questions into Useful ContentUse Little Red Book marketing to explain your service and support relevant enquiries. Plan useful Chinese content, qualification and customer follow-up.
Start with the essentials
Selected guides from the Resources library.
01 · PLANNING
What PPC Management Fees Cover
Understand what is included in ongoing management and how to compare the scope of work.
02 · GETTING STARTED
What to Prepare Before Hiring a PPC Specialist
Bring the right business context, access and goals to your first conversation.
03 · MEASUREMENT
Why Lead Volume and Lead Quality Need Separate Evaluation
Look beyond enquiry counts to understand whether your campaigns attract useful leads.
04 · MARKET CONTEXT
Why Multilingual PPC Requires More Than Translation
Connect language, search intent and the experience after the click.
PUT THE IDEAS TO WORK
What do your campaigns need next?
Share your website, markets and main goal. Let’s discuss a suitable next step.