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PPC Insights
Clearer thinking.
Better campaigns.
Practical guides and perspectives on paid advertising, conversion tracking and the journey from click to customer.
THE EDITORIAL FOCUS
Campaigns.
Measurement.
Market context.
For eCommerce and lead generation businesses making more informed advertising decisions.
Latest articles
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Hiring a Xiaohongshu Marketing Agency: Prepare a Brief That Leads to Useful Work
Read article →: Hiring a Xiaohongshu Marketing Agency: Prepare a Brief That Leads to Useful WorkPrepare a useful brief for a Xiaohongshu marketing agency or consultant. Clarify content, approvals, account access, production rights and measurement.
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Xiaohongshu Marketing for Overseas Businesses: A Practical Starting Plan
Read article →: Xiaohongshu Marketing for Overseas Businesses: A Practical Starting PlanPlan Xiaohongshu marketing for an overseas business. Define customer questions, prepare useful Chinese content and measure progress beyond engagement.
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Chinese Social Media Marketing: Give Content and Paid Ads Different Jobs
Read article →: Chinese Social Media Marketing: Give Content and Paid Ads Different JobsPlan Chinese social media marketing around discovery and conversion. Choose useful content, test Meta creative and give Xiaohongshu its own role.
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How to Compare Chinese Digital Marketing Agency Proposals
Read article →: How to Compare Chinese Digital Marketing Agency ProposalsCompare Chinese digital marketing agency proposals with a practical checklist for channel roles, measurement, localization, responsibilities and costs.
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Chinese Marketing Agency or Independent PPC Consultant: Which Fits Your Business?
Read article →: Chinese Marketing Agency or Independent PPC Consultant: Which Fits Your Business?Choosing a Chinese marketing agency or independent consultant? Compare campaign expertise, direct communication, verified reports and the scope you need.
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Chinese Marketing Services: What Should Your Scope Include?
Read article →: Chinese Marketing Services: What Should Your Scope Include?Understand what Chinese marketing services can include. Separate PPC, localization, tracking and content so your brief, responsibilities and fees are clear.
Start with the essentials
Selected guides from the Resources library.
01 · PLANNING
What PPC Management Fees Cover
Understand what is included in ongoing management and how to compare the scope of work.
02 · GETTING STARTED
What to Prepare Before Hiring a PPC Specialist
Bring the right business context, access and goals to your first conversation.
03 · MEASUREMENT
Why Lead Volume and Lead Quality Need Separate Evaluation
Look beyond enquiry counts to understand whether your campaigns attract useful leads.
04 · MARKET CONTEXT
Why Multilingual PPC Requires More Than Translation
Connect language, search intent and the experience after the click.
PUT THE IDEAS TO WORK
What do your campaigns need next?
Share your website, markets and main goal. Let’s discuss a suitable next step.