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PPC Insights
Clearer thinking.
Better campaigns.
Practical guides and perspectives on paid advertising, conversion tracking and the journey from click to customer.
THE EDITORIAL FOCUS
Campaigns.
Measurement.
Market context.
For eCommerce and lead generation businesses making more informed advertising decisions.
Latest articles
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Chinese Marketing: Is Your Business Ready for a Chinese-Language Campaign?
Read article →: Chinese Marketing: Is Your Business Ready for a Chinese-Language Campaign?Decide whether your business is ready for Chinese marketing. Review demand, language support, customer questions and the practical steps before launch.
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Chinese Digital Marketing: Build a Plan Around the Customer Journey
Read article →: Chinese Digital Marketing: Build a Plan Around the Customer JourneyBuild a Chinese digital marketing plan around your customers, offer and sales process. Connect Google Ads, Meta Ads, content and useful measurement.
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One Creator Video, Three Platforms: What Must Change Before You Run It as an Ad?
Read article →: One Creator Video, Three Platforms: What Must Change Before You Run It as an Ad?One filming session can support several campaigns, but each use needs an accurate message, suitable permissions and a working destination. Use this checklist before adapting a creator video…
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Old Prices, New Enquiries: When a Xiaohongshu Post Outlives the Offer
Read article →: Old Prices, New Enquiries: When a Xiaohongshu Post Outlives the OfferA creator post can remain useful after its original promotion has ended. Keep the discovery value while correcting expired prices, checking promotion status and giving customers a clear…
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Your Meta Ads Only Work During a Sale. Can Full-Price Advertising Work?
Read article →: Your Meta Ads Only Work During a Sale. Can Full-Price Advertising Work?A successful sale campaign does not show whether the product can acquire customers at its normal price. Check the offer journey and economics, then separate message testing from…
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High Performance Max ROAS, Little Growth: Are You Buying Demand You Already Had?
Read article →: High Performance Max ROAS, Little Growth: Are You Buying Demand You Already Had?Performance Max can report strong returns while total business sales barely move. Separate existing demand, customer status and business outcomes, then choose a test that can answer the…
Start with the essentials
Selected guides from the Resources library.
01 · PLANNING
What PPC Management Fees Cover
Understand what is included in ongoing management and how to compare the scope of work.
02 · GETTING STARTED
What to Prepare Before Hiring a PPC Specialist
Bring the right business context, access and goals to your first conversation.
03 · MEASUREMENT
Why Lead Volume and Lead Quality Need Separate Evaluation
Look beyond enquiry counts to understand whether your campaigns attract useful leads.
04 · MARKET CONTEXT
Why Multilingual PPC Requires More Than Translation
Connect language, search intent and the experience after the click.
PUT THE IDEAS TO WORK
What do your campaigns need next?
Share your website, markets and main goal. Let’s discuss a suitable next step.